MARKETING and Brand STRATEGY

Marketing leaders don’t have it easy. With the pressure of driving leads, building the right content and building retention and acquisition initiatives, it’s hard to step away to find creative inspiration. We will work to put together a killer marketing strategy, aligned to your company’s goals.

Project may include:

Branding
Target audience definition
Brand awareness initiatives, PR and social media
Competitive analysis
Content and demand gen strategies

ACTIONABLE TACTICS

A good strategy is nice to have, but execution is every bit as important. Not only will your strategy have the right tactics outlined, we’ll set up the processes, checks and balances and reporting tracking your team needs to be successful. Our recommended tactics allow you to meet your goals. Teaching your team how to build scalable programs is how success happens.

Project includes:

A plan on how to implement and goal creation
Project and process review and plans
Resource reviews
Technology assessments

TEAM EMPOWERMENT

Marketing teams can be complicated to put together. Sometimes needs change, and you realize the staff you have on hand doesn’t meet those needs. Has a member or two of your staff become unmotivated or disengaged? We offer coaching around getting your team hungry, motivated and focused on achieving their goals.

Project may include:

Team interviews
Needs assessment and coaching
Goal creation and alignment

CONTENT AND CREATIVE STRATEGY

Have too much content and not sure what to do with it? Do you know you need content but you’re not sure what? Do you need help planning an editorial calendar or an editorial plan? Struggling to fulfill your content needs? You know you need to measure the success of your content but you’re not sure how? These are common questions every marketing team faces. They take time and energy to answer and take you away from other needs. We are experts in content marketing and can put together a content marketing plan that is manageable and scalable.

Project may include:

Editorial and content calendar
Content audit and recommendations
SEO and keyword planning
Social media strategy and implementation plans

OPTIMIZED COMMUNICATION

Transparency and open lines of communication are key to success with marketing. Not only internally, but within the larger organization. Marketing needs to build confidence while being empowered into a go-to resource that helps everyone do their jobs better. Sales, product, client success all rely on marketing to be the hub of what’s going on. Afterall, Marketing’s job is to communicate!

Project may include:

Internal communication plan and tactics to implement
Resourcing recommendations
Tips and training for better communication
KPI development and goals

DIGITAL MARKETING, DEMAND GEN & SALES ENABLEMENT

A good marketing strategy is not complete unless it considers all the marketing channels. Each project plan we develop can include suggestions for PR, SEO, social media, lead generation, marketing automation and marketing technology needs.

Project may include: